11 Things You DO Want Your Mom To Know About Voice Over

Last time, I spilled the beans about the 11 Things You Don’t Want Your Mom To Know About Voice Over. I hope you and your mom stuck around long enough to hear the good news about my career in voice over. Because the good news is VERY good news. Here are the 11 things you DO want your mom to … Read More

11 Things You Don’t Want Your Mom To Know About Voice Over

Moms are great. They are caring, strong, and pretty much kick butt. Sometimes, it can be hard to be honest with them about some stuff, even if the truth might not be the best news in the world. Voice over is no different. I’ve come to realize that there are some not-so-glamorous things about voice over that moms everywhere deserve … Read More

5 Predictions: How Facebook Hashtags Could Be HUGE For Voice Over

There has been some potentially BIG NEWS for the voice over world, especially voice over talent (in my hopeful opinion). Facebook just announced that it is rolling out the use of searchable hashtags much like Twitter has been using for years. What’s a hashtag? For those of you not using Twitter (I sure hope you are and you … Read More

How To Motivate Your “Executive Assistant” Identity

Let’s get cliché. Today, more than ever, you have to raise the bar to go beyond the industry standard to make your business go from good to great. How do you do that? You have to motivate each and every one of your voice over identities, especially your identity as the Executive Assistant. This role is the glue that … Read More

How To Motivate Your “Customer Service Representative” Identity

Have you signed a “Voice Over Customer Service Contract” for your clients? This week’s installment of “How To Motivate Your 8 Voice Over Identities” is simple. Below is a “Voice Over Customer Service Contract” I created after looking at some customer service agreements online and applying important parts of the voice over business to the agreement. If you agree with the terms … Read More

How To Motivate Your “Salesperson” Identity

A company is only as good as the people it keeps. The speed of the leader is the speed of the gang. These are the motivating words and beliefs of late entrepreneur and cosmetics sales mogul Mary Kay Ash. She is considered by many as the most successful female entrepreneur and one of the most successful entrepreneurs, male … Read More

The Fake VO Gossiper – April 22nd – April 28th, 2013

Join your fellow VO friends in writing fake voice over gossip and news headlines: 1. Tweet at me (@JohnLano) using the hashtag #fakeVOgossipheadlines. 2. Share your ideas with me on Facebook, Pinterest, the comments section below, or at John@VoiceOverGenie.com. I will “publish” the especially hilarious ones. (Honestly, they’re all so good, I’ll probably “publish” them all.) And don’t worry: you are more clever and hilarious … Read More

How To Motivate Your “Marketing Executive” Identity

I market my voice over services better than you market yours. There are THOUSANDS of voice over talent out there, and we ALL market our voice over services better than you market yours. In fact, if your marketing skills were gas, you wouldn’t have enough to power a mini-motorcycle around the inside of a Cheerio. Scared? … Read More

The Fake VO Gossiper – April 8th – April 14th, 2013

How To Motivate Your “Voice Over Talent” Identity

In part 1 of this blog series, I focus on your first and main identity as a professional voice over talent: Voice Over Talent. For most of you, this is why you got into voice acting. In my opinion, there are three main tasks for the “Voice Over Talent” identity: Create. Do. Improve. Create. As a “Voice Over Talent”, … Read More

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