5 Predictions: How Facebook Hashtags Could Be HUGE For Voice Over

There has been some potentially BIG NEWS for the voice over world, especially voice over talent (in my hopeful opinion). Facebook just announced that it is rolling out the use of searchable hashtags much like Twitter has been using for years.   What’s a hashtag?   For those of you not using Twitter (I sure hope you are and you … Read More

How To Motivate Your “CEO” Identity

The root of what motivates us.   Dan Pink, the author of five best-selling books about the changing world of work, presented 3 factors that greatly motivate us in the workplace. This motivation is especially prevalent when dealing with more complex tasks. In your case, it is your identity as  “CEO” in your business. This is my favorite identity (even … Read More

How To Motivate Your “Accountant/Bill Collector” Identity

Don’t get mad.   I hate baked potatoes.   Instead of citing some psychological research this week, I am going to be citing my own anecdotal, unique to me experience about hating baked potatoes. I’ve given you lots of options for motivating your other voice over identities based on loads of psychological research. If you’ve been reading the other parts … Read More

How To Motivate Your “Executive Assistant” Identity

Let’s get cliché.   Today, more than ever, you have to raise the bar to go beyond the industry standard to make your business go from good to great. How do you do that? You have to motivate each and every one of your voice over identities, especially your identity as the Executive Assistant. This role is the glue that … Read More

How “The Office” Got Me To Say Goodbye

“Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” –Michael Scott   This quote from Dunder Mifflin Paper Company’s Regional Manager Michael Scott (Steve Carrell) is hilarious and the epitome of how he thinks and acts. It is also a perfect description of my life’s journey (and probably … Read More

Mike Rowe Narrates Boring Homemade Family Video – Makes It Epic

We’ve all fallen for the seductive power, authority, trust and “every man” sound of Mike Rowe’s voice. I’m sure you’ve wondered to yourself and others:   “I wish Mike Rowe narrated my life.”   Well, Mike Rowe has decided to do just that. In an otherwise mundane, low-quality and really boring home video of a group of friends and family trying to … Read More

How To Motivate Your “Customer Service Representative” Identity

Have you signed a “Voice Over Customer Service Contract” for your clients? This week’s installment of “How To Motivate Your 8 Voice Over Identities” is simple. Below is a “Voice Over Customer Service Contract” I created after looking at some customer service agreements online and applying important parts of the voice over business to the agreement. If you agree with the terms … Read More

How To Motivate Your “Salesperson” Identity

A company is only as good as the people it keeps.    The speed of the leader is the speed of the gang.   These are the motivating words and beliefs of late entrepreneur and cosmetics sales mogul Mary Kay Ash. She is considered by many as the most successful female entrepreneur and one of the most successful entrepreneurs, male … Read More

The Fake VO Gossiper – April 22nd – April 28th, 2013

Join your fellow VO friends in writing fake voice over gossip and news headlines: 1. Tweet at me (@JohnLano) using the hashtag #fakeVOgossipheadlines. 2. Share your ideas with me on Facebook, Pinterest, the comments section below, or at John@VoiceOverGenie.com. I will “publish” the especially hilarious ones. (Honestly, they’re all so good, I’ll probably “publish” them all.) And don’t worry: you are more clever and hilarious … Read More

How To Motivate Your “Marketing Executive” Identity

  I market my voice over services better than you market yours.   There are THOUSANDS of voice over talent out there, and we ALL market our voice over services better than you market yours.   In fact, if your marketing skills were gas, you wouldn’t have enough to power a mini-motorcycle around the inside of a Cheerio.   Scared? … Read More