When I Felt It, 1 Important Rule Of My Small Business Became Clear

The air smelled fresh on this cool, fall day. The sky looked clear as the sun tip-toed its way behind the trees. The quick movements of squirrels in the trees sounded frantic as they packed away food for the winter. Then I felt it. OW! In the middle of my run, I got a stitch in my abdomen. I tried … Read More

How This 1 Stealthy Word Change Slapped On 263% More Clicks

  The only difference between two of my recent voice over blog posts was 1 word, and it resulted in 263% more clicks for one over the other. I want you to know that I’m not very happy about this because I hate playing favorites with my voice over blogs. They’re like children to me, and I like them all equally! … Read More

3 WordPress Plugins That Make Your Blog Super Shareable

wordpress plugins for social media sharing

When you write a blog, one of your main goals is (or should be) to get people to read it. That’s how it is with my voice over blog. But how do you get people to read it? One super effective way is to get people to share it on Twitter, Facebook, Pinterest, and everywhere else. Why do you want other … Read More

10 Voice Over Twitter Feeds You’d Be Crazy Not To Follow

Twitter is my favorite social media platform. You can see that by reading my tweets here: here. It’s a super fast, non-stop onslaught of information, ideas, opinions, and conversations. Unlike Facebook, people can share content throughout the day without being annoying to their followers. That’s because a Tweet only “lives” for a few seconds. On Facebook, if you share more … Read More

5 Predictions: How Facebook Hashtags Could Be HUGE For Voice Over

There has been some potentially BIG NEWS for the voice over world, especially voice over talent (in my hopeful opinion). Facebook just announced that it is rolling out the use of searchable hashtags much like Twitter has been using for years.   What’s a hashtag?   For those of you not using Twitter (I sure hope you are and you … Read More

How To Motivate Your “Salesperson” Identity

A company is only as good as the people it keeps.    The speed of the leader is the speed of the gang.   These are the motivating words and beliefs of late entrepreneur and cosmetics sales mogul Mary Kay Ash. She is considered by many as the most successful female entrepreneur and one of the most successful entrepreneurs, male … Read More

The Fake VO Gossiper – April 22nd – April 28th, 2013

Join your fellow VO friends in writing fake voice over gossip and news headlines: 1. Tweet at me (@JohnLano) using the hashtag #fakeVOgossipheadlines. 2. Share your ideas with me on Facebook, Pinterest, the comments section below, or at John@VoiceOverGenie.com. I will “publish” the especially hilarious ones. (Honestly, they’re all so good, I’ll probably “publish” them all.) And don’t worry: you are more clever and hilarious … Read More

How To Motivate Your “Marketing Executive” Identity

  I market my voice over services better than you market yours.   There are THOUSANDS of voice over talent out there, and we ALL market our voice over services better than you market yours.   In fact, if your marketing skills were gas, you wouldn’t have enough to power a mini-motorcycle around the inside of a Cheerio.   Scared? … Read More

Voice Over – Like Movie Trailers?

Since diving into the field of voice over acting, people have been asking me a lot of questions about what voice actors really do. I don’t blame them. Before I really started researching the field, I thought of voice actors as the people who did things like commercials on TV and radio, character voices in cartoons, and movie trailers. While … Read More