Of course I was talking about getting in the right mood for a voice over script! Sheesh… But seriously, let’s get it on… …with getting in the mood for a voice over script. Again, obviously I was talking about a voice over script. Okay… let’s do it. Alright, alright. Enough with the innuendos. So the following move can help many … Read More
How This 1 Stealthy Word Change Slapped On 263% More Clicks
The only difference between two of my recent voice over blog posts was 1 word, and it resulted in 263% more clicks for one over the other. I want you to know that I’m not very happy about this because I hate playing favorites with my voice over blogs. They’re like children to me, and I like them all equally! … Read More
4 Reasons Why The Brain Thinks Women Should Voice Movie Trailers
The role of female voice actors in promos and movie trailers is one of the most common issues floating around today in the voice over industry (and has been for years). The conversation continued after the release of “In A World”, a critically-acclaimed film written, directed, and produced by Lake Bell and starring Lake Bell. (That sounds exhausting…) Lake … Read More
3 WordPress Plugins That Make Your Blog Super Shareable
When you write a blog, one of your main goals is (or should be) to get people to read it. That’s how it is with my voice over blog. But how do you get people to read it? One super effective way is to get people to share it on Twitter, Facebook, Pinterest, and everywhere else. Why do you want other … Read More
How To Motivate Your “CEO” Identity
The root of what motivates us. Dan Pink, the author of five best-selling books about the changing world of work, presented 3 factors that greatly motivate us in the workplace. This motivation is especially prevalent when dealing with more complex tasks. In your case, it is your identity as “CEO” in your business. This is my favorite identity (even … Read More
How To Motivate Your “Accountant/Bill Collector” Identity
Don’t get mad. I hate baked potatoes. Instead of citing some psychological research this week, I am going to be citing my own anecdotal, unique to me experience about hating baked potatoes. I’ve given you lots of options for motivating your other voice over identities based on loads of psychological research. If you’ve been reading the other parts … Read More
How To Motivate Your “Executive Assistant” Identity
Let’s get cliché. Today, more than ever, you have to raise the bar to go beyond the industry standard to make your business go from good to great. How do you do that? You have to motivate each and every one of your voice over identities, especially your identity as the Executive Assistant. This role is the glue that … Read More
How “The Office” Got Me To Say Goodbye
“Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” –Michael Scott This quote from Dunder Mifflin Paper Company’s Regional Manager Michael Scott (Steve Carrell) is hilarious and the epitome of how he thinks and acts. It is also a perfect description of my life’s journey (and probably … Read More
How To Motivate Your “Customer Service Representative” Identity
Have you signed a “Voice Over Customer Service Contract” for your clients? This week’s installment of “How To Motivate Your 8 Voice Over Identities” is simple. Below is a “Voice Over Customer Service Contract” I created after looking at some customer service agreements online and applying important parts of the voice over business to the agreement. If you agree with the terms … Read More
How To Motivate Your “Salesperson” Identity
A company is only as good as the people it keeps. The speed of the leader is the speed of the gang. These are the motivating words and beliefs of late entrepreneur and cosmetics sales mogul Mary Kay Ash. She is considered by many as the most successful female entrepreneur and one of the most successful entrepreneurs, male … Read More