1 Romantic Move To Get A Voice Actor In The Mood (For A Script)

Of course I was talking about getting in the right mood for a voice over script! Sheesh… But seriously, let’s get it on… …with getting in the mood for a voice over script. Again, obviously I was talking about a voice over script. Okay… let’s do it. Alright, alright. Enough with the innuendos. So the following move can help many … Read More

How This 1 Stealthy Word Change Slapped On 263% More Clicks

  The only difference between two of my recent voice over blog posts was 1 word, and it resulted in 263% more clicks for one over the other. I want you to know that I’m not very happy about this because I hate playing favorites with my voice over blogs. They’re like children to me, and I like them all equally! … Read More

How To Motivate Your “CEO” Identity

The root of what motivates us.   Dan Pink, the author of five best-selling books about the changing world of work, presented 3 factors that greatly motivate us in the workplace. This motivation is especially prevalent when dealing with more complex tasks. In your case, it is your identity as  “CEO” in your business. This is my favorite identity (even … Read More

How To Motivate Your “Accountant/Bill Collector” Identity

Don’t get mad.   I hate baked potatoes.   Instead of citing some psychological research this week, I am going to be citing my own anecdotal, unique to me experience about hating baked potatoes. I’ve given you lots of options for motivating your other voice over identities based on loads of psychological research. If you’ve been reading the other parts … Read More

How To Motivate Your “Executive Assistant” Identity

Let’s get cliché.   Today, more than ever, you have to raise the bar to go beyond the industry standard to make your business go from good to great. How do you do that? You have to motivate each and every one of your voice over identities, especially your identity as the Executive Assistant. This role is the glue that … Read More

How “The Office” Got Me To Say Goodbye

“Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” –Michael Scott   This quote from Dunder Mifflin Paper Company’s Regional Manager Michael Scott (Steve Carrell) is hilarious and the epitome of how he thinks and acts. It is also a perfect description of my life’s journey (and probably … Read More

How To Motivate Your “Customer Service Representative” Identity

Have you signed a “Voice Over Customer Service Contract” for your clients? This week’s installment of “How To Motivate Your 8 Voice Over Identities” is simple. Below is a “Voice Over Customer Service Contract” I created after looking at some customer service agreements online and applying important parts of the voice over business to the agreement. If you agree with the terms … Read More

How To Motivate Your “Salesperson” Identity

A company is only as good as the people it keeps.    The speed of the leader is the speed of the gang.   These are the motivating words and beliefs of late entrepreneur and cosmetics sales mogul Mary Kay Ash. She is considered by many as the most successful female entrepreneur and one of the most successful entrepreneurs, male … Read More

How To Motivate Your “Marketing Executive” Identity

  I market my voice over services better than you market yours.   There are THOUSANDS of voice over talent out there, and we ALL market our voice over services better than you market yours.   In fact, if your marketing skills were gas, you wouldn’t have enough to power a mini-motorcycle around the inside of a Cheerio.   Scared? … Read More

How To Motivate Your “Audio Engineer” Identity

  A little secret about me:   I love the NBC show Parks and Recreation.   Last night, two of my favorite characters taught us some important lessons on how (not) to motivate others.   For this week’s installment of “How To Motivate Your 8 Voice Over Identities”, I compare their hilarious motivational methods to research-based methods to help you … Read More