I’m jealous. Hank Azaria, the voice actor behind some of the most famous animated characters of all-time on “The Simpsons,” recently lived out a dream of mine: He got to announce a major league baseball team’s lineup. And on top of that, he got to do it using some of his voice acting chops. On “The Simpsons,” he’s the voice … Read More
How To Motivate Your “CEO” Identity
The root of what motivates us. Dan Pink, the author of five best-selling books about the changing world of work, presented 3 factors that greatly motivate us in the workplace. This motivation is especially prevalent when dealing with more complex tasks. In your case, it is your identity as “CEO” in your business. This is my favorite identity (even … Read More
How To Motivate Your “Accountant/Bill Collector” Identity
Don’t get mad. I hate baked potatoes. Instead of citing some psychological research this week, I am going to be citing my own anecdotal, unique to me experience about hating baked potatoes. I’ve given you lots of options for motivating your other voice over identities based on loads of psychological research. If you’ve been reading the other parts … Read More
How To Motivate Your “Executive Assistant” Identity
Let’s get cliché. Today, more than ever, you have to raise the bar to go beyond the industry standard to make your business go from good to great. How do you do that? You have to motivate each and every one of your voice over identities, especially your identity as the Executive Assistant. This role is the glue that … Read More
How “The Office” Got Me To Say Goodbye
“Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” –Michael Scott This quote from Dunder Mifflin Paper Company’s Regional Manager Michael Scott (Steve Carrell) is hilarious and the epitome of how he thinks and acts. It is also a perfect description of my life’s journey (and probably … Read More
How To Motivate Your “Customer Service Representative” Identity
Have you signed a “Voice Over Customer Service Contract” for your clients? This week’s installment of “How To Motivate Your 8 Voice Over Identities” is simple. Below is a “Voice Over Customer Service Contract” I created after looking at some customer service agreements online and applying important parts of the voice over business to the agreement. If you agree with the terms … Read More
How To Motivate Your “Salesperson” Identity
A company is only as good as the people it keeps. The speed of the leader is the speed of the gang. These are the motivating words and beliefs of late entrepreneur and cosmetics sales mogul Mary Kay Ash. She is considered by many as the most successful female entrepreneur and one of the most successful entrepreneurs, male … Read More
How To Motivate Your “Marketing Executive” Identity
I market my voice over services better than you market yours. There are THOUSANDS of voice over talent out there, and we ALL market our voice over services better than you market yours. In fact, if your marketing skills were gas, you wouldn’t have enough to power a mini-motorcycle around the inside of a Cheerio. Scared? … Read More
How To Motivate Your “Audio Engineer” Identity
A little secret about me: I love the NBC show Parks and Recreation. Last night, two of my favorite characters taught us some important lessons on how (not) to motivate others. For this week’s installment of “How To Motivate Your 8 Voice Over Identities”, I compare their hilarious motivational methods to research-based methods to help you … Read More
How To Motivate Your “Voice Over Talent” Identity
In part 1 of this blog series, I focus on your first and main identity as a professional voice over talent: Voice Over Talent. For most of you, this is why you got into voice acting. In my opinion, there are three main tasks for the “Voice Over Talent” identity: Create. Do. Improve. Create. As a “Voice Over Talent”, … Read More
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