How To Motivate Your “Salesperson” Identity

A company is only as good as the people it keeps.    The speed of the leader is the speed of the gang.   These are the motivating words and beliefs of late entrepreneur and cosmetics sales mogul Mary Kay Ash. She is considered by many as the most successful female entrepreneur and one of the most successful entrepreneurs, male … Read More

The Fake VO Gossiper – April 22nd – April 28th, 2013

Join your fellow VO friends in writing fake voice over gossip and news headlines: 1. Tweet at me (@JohnLano) using the hashtag #fakeVOgossipheadlines. 2. Share your ideas with me on Facebook, Pinterest, the comments section below, or at John@VoiceOverGenie.com. I will “publish” the especially hilarious ones. (Honestly, they’re all so good, I’ll probably “publish” them all.) And don’t worry: you are more clever and hilarious … Read More

How To Motivate Your “Marketing Executive” Identity

  I market my voice over services better than you market yours.   There are THOUSANDS of voice over talent out there, and we ALL market our voice over services better than you market yours.   In fact, if your marketing skills were gas, you wouldn’t have enough to power a mini-motorcycle around the inside of a Cheerio.   Scared? … Read More

How To Motivate Your “Audio Engineer” Identity

  A little secret about me:   I love the NBC show Parks and Recreation.   Last night, two of my favorite characters taught us some important lessons on how (not) to motivate others.   For this week’s installment of “How To Motivate Your 8 Voice Over Identities”, I compare their hilarious motivational methods to research-based methods to help you … Read More

The Fake VO Gossiper – April 8th – April 14th, 2013

Join your fellow VO friends in writing fake voice over gossip and news headlines: 1. Tweet at me (@JohnLano) using the hashtag #fakeVOgossipheadlines. 2. Share your ideas with me on Facebook, Pinterest, the comments section below, or at John@VoiceOverGenie.com. I will “publish” the especially hilarious ones. (Honestly, they’re all so good, I’ll probably “publish” them all.) And don’t worry: you are more clever and hilarious … Read More

How To Motivate Your “Voice Over Talent” Identity

In part 1 of this blog series, I focus on your first and main identity as a professional voice over talent: Voice Over Talent. For most of you, this is why you got into voice acting. In my opinion, there are three main tasks for the “Voice Over Talent” identity:   Create. Do. Improve.       Create.   As a “Voice Over Talent”, … Read More

How To Motivate Your 8 Voice Over Identities – Blog Series

“The only place success comes before work is in the dictionary.” – Vince Lombardi, Hall of Fame NFL Coach Vince is right. But to do that hard work and to succeed, you need motivation. Earlier this week, I was researching psychological motivation theories. I wanted to see if I could help voice over talent apply these motivational theories to their careers … Read More

The Fake VO Gossiper – March 16th, 2013 – April 7th, 2013

Join your fellow VO friends in writing fake voice over gossip and news headlines: 1. Tweet at me (@JohnLano) using the hashtag #fakeVOgossipheadlines. 2. Share your ideas with me on Facebook, Pinterest, the comments section below, or at John@VoiceOverGenie.com. I will “publish” the especially hilarious ones. (Honestly, they’re all so good, I’ll probably “publish” them all.) And don’t worry: you are more … Read More

You Are Hilarious and I Need Your Help

  “Justin Bieber Deserves A “Spanking,” According To Metallica’s Manager! Quote Of The Day!”   “The Kardashian-Jenners Spend Easter At Church! Time To Pray Together!”   “Harry Styles Is Going SOLO! Is This The END Of One Direction?!”   Yes, these are real headlines from real websites and publications. It’s the world of celebrity gossip and tabloids. They are ridiculous … Read More

Intervention: You Need Voice Over “Rejection Therapy”

  “Unfortunately, we selected another voice over talent for this project.”   “No, please do not call us back about upcoming voice over opportunities.”   “We already have a voice over talent on our talent agency roster with your sound.”   Ouch. Rejection hurts. Literally.   According to research from the University of Michigan, the same regions of the brain … Read More